It's a search engine not unlike yahoo, google,
etc. . .
Some search engines are just tailored to specific
targets like images, in this case.
They're not trying to steal anything at all. You
could easily do a similar search in Yahoo and
find the same thing. (Like, a search for 'Tenchi
cel' in Yahoo brings up my page as the 5th
listing. [Not bad, heh.])
Oh well. At least it's not some dork making
mouse pads. . .