It's a search engine not unlike yahoo, google, 
etc. . .

Some search engines are just tailored to specific 
targets like images, in this case.

They're not trying to steal anything at all.  You 
could easily do a similar search in Yahoo and 
find the same thing.  (Like, a search for 'Tenchi 
cel' in Yahoo brings up my page as the 5th 
listing. [Not bad, heh.])

Oh well.  At least it's not some dork making 
mouse pads. . .

Later.